Rush Street Interactive Renews Partnership with Broadcasting Legend Mike Francesa
Rush Street Interactive has announced the renewal of its exclusive multi-year agreement with New York sports broadcasting icon, Mike Francesa.
Francesa plays an important role in the BetRivers brand, enhancing the sports betting experience with his expert insights and unique content.
Francesa’s Endorsement of BetRivers
Mike Francesa, a celebrated figure in sports radio, expressed his enthusiasm about continuing his relationship with BetRivers, which he regards as the industry’s top online sportsbook. “I’m thrilled to continue my partnership with BetRivers,” said Francesa. “Joining forces with the RSI team enables me to connect with fans in exciting and easily accessible ways, while providing my insight and instant reaction to the biggest games to audiences not only in New York but across BetRivers markets nationwide.”
Francesa’s illustrious broadcasting career spans over three decades, marked by his tenure as co-host of the legendary “Mike and the Mad Dog” show on WFAN and his role as a studio analyst at CBS Sports.
Expanding Roles and New Initiatives
Under the renewed agreement, Francesa will continue to develop network and social media content exclusively for BetRivers. He will host a daily show on YouTube via “The Mike Francesa Podcast” channel, where he will provide expert analysis on the latest sports news and events.
Additionally, Francesa will produce a series of digital videos featured on the BetRivers platform, aiming to enrich the sports betting experience for users across the country. He will also engage with BetRivers customers through personal appearances in key markets along the east coast.
Richard Schwartz, CEO of RSI, expressed his excitement about continuing the partnership with Francesa, who he dubbed the ‘King of New York’ radio. “We are delighted to have Mike Francesa renew his partnership with our BetRivers family of Brand Ambassadors,” said Schwartz. “Our BetRivers audience will now be able to see and hear Mike every weekday! His passion for sports and the entertaining stories from his days with Jimmy the Greek add a new level of fun to their betting experiences, further solidifying RSI’s dedication to providing top-tier sportsbook entertainment.”
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