Sportradar Brings AI-Driven Alpha Odds to Cricket Betting
Sportradar announced the expansion of its Alpha Odds solution into cricket. This premium, AI-driven tool, already a hit in soccer and tennis, now lets sportsbook operators tap into cricket’s €80 billion annual global betting turnover.
A New Era for Cricket Betting
With real-time pricing, Alpha Odds is set to boost profits and cut risks for operators. “Introducing Alpha Odds into cricket is a game changer,” said Darren Small, Senior Vice President, Managed Trading Services at Sportradar.
“We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.” The move targets cricket’s 600 million fans, especially during events like the Indian Premier League.
How Alpha Odds Works
Alpha Odds, powered by predictive AI and automation, delivers custom pricing by recalculating financial exposure instantly.
Offered through Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, it covers 400 in-play and 200 pre-match betting markets per cricket match.
This depth, from run totals to player props, lets operators fine-tune strategies for cricket’s year-round schedule. In 2024, Alpha Odds lifted client profits by 11% in soccer, basketball, and tennis.
Since 2022, Sportradar has rolled out Alpha Odds to 80% of MTS events, processing 3.5 billion betting tickets for 200 clients. The tech’s real-time adjustments, certified by PwC’s ISAE 3402 Type 1, ensure precise liability management.
Cricket’s massive betting turnover, rivaling soccer’s €62.2 billion UEFA Euro market, makes it a prime target.
Recommended