Gen AI Audio Advertising: Sportradar’s New AI-Powered Advertising Solution
Artificial intelligence continues to make strides in the iGaming industry. Sportradar has unveiled its latest innovation, Gen AI Audio Advertising, a service leveraging AI to automatically create personalized audio ads for sportsbooks and casinos.
What is Gen AI Audio Advertising?
Gen AI Audio Advertising is Sportradar’s new feature within its multi-channel marketing service. This tool harnesses the power of generative AI combined with Sportradar’s live data to automate the creation of real-time personalized audio ads for betting and casino operators. Designed for one of the fastest-growing digital marketing channels globally, this service provides operators with ready-to-use audio marketing solutions.
The platform enables the generation of creative, dynamic ads during key sports and gaming moments. It uses live data to update odds, jackpots, and upcoming events, aiming to increase brand awareness, drive engagement, and improve customer acquisition rates.
AI’s Growing Role in iGaming
AI-generated audio ads represent the latest addition to Sportradar’s industry-leading suite of marketing services. These include programmatic display ads, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships, and affiliate marketing.
Niki Beier, SVP of Marketing Services at Sportradar, highlighted the growing popularity of audio content among sports fans and bettors, with a 1000% increase in listenership over the past seven years. Gen AI Audio aims to provide operators with a sophisticated yet user-friendly solution, enabling seamless integration of audio ads into their acquisition and branding campaigns.
“Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000 per cent in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget, said Niki Beier”
Sportradar once again demonstrates its leadership in adopting cutting-edge technologies within the gambling industry.
This launch comes during a period of significant activity for the company, including its partnership with MLB, a new product developed for the NBA, and financial reports showcasing substantial revenue growth.
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