Relax Gaming Expands US Presence with Pennsylvania Launch via BetMGM
Relax Gaming is set to expand its US footprint with the launch of its RLX Gaming brand in Pennsylvania. The move, facilitated by a partnership with BetMGM, follows the receipt of interim authorization from the Pennsylvania Gambling Commission Board (PGCB) last month.
Strategic Expansion in North America
The authorization allows RLX Gaming to operate within Pennsylvania, furthering its strategic US expansion efforts. This comes after a successful debut in New Jersey in December 2023, marking Pennsylvania as the second state where RLX Gaming will be active in collaboration with BetMGM.
Pennsylvania is a crucial market for online casinos in the US, and RLX Gaming’s entry is bolstered by partnerships with leading operators. The company is poised to offer its comprehensive suite of curated content to players in the state, enhancing its market presence and growth trajectory.
Leadership Comments on Expansion
Martin Stålros, CEO of Relax Gaming, expressed enthusiasm about the launch: “We’re extremely excited to continue our US ambitions with the go live in Pennsylvania. We have had a very encouraging start in New Jersey together with BetMGM and we’re delighted that our games resonate so well in the market. Launching in a new state allows us to continue our upward trajectory and progress further in the US market in 2024.”
Alexia Smilovic Ronde, Chief Regulatory Officer at RLX Gaming, highlighted the regulatory progress: “We are very happy to take the next step in RLX Gaming’s expansion which is growing at pace. Pennsylvania is a key stage in our journey to growing our footprint in the North American regulated market. The interim authorisation process with PGCB was completed in the space of a few months and is a testimony to our capacity in securing fast time to market in a complex environment and we are delighted that we are now ready to go live within the state.”
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