Rams and Genius Sports Launch Augmented In-Game Highlights at SoFi Stadium

Next Gen Stats

The highlights will show fans real-time info, including player locations and speeds, time to throw for the QB and a minimap of key plays.

NGS data, powered by machine learning and AI, takes large amounts of player data and turns it into meaningful, bite-sized info for fans to enjoy the game day experience.

As a long-time partner of the Rams, Verizon will be at the center of the augmented experience. Their brand will be featured in the highlights and will advertise during key moments of the game.

This will give Verizon a new way to connect with Rams fans and strengthen their brand in a live sports environment.

Rams and Genius Sports Quotes

“Since opening SoFi Stadium in 2020, we continuously look to team up with best-in-class companies to set the gameday standard at the Rams House,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “We are thrilled to work with Genius Sports to deliver this unprecedented experience to our fans and grateful to our partner Verizon for elevating this content.”

“Connecting our partners and sports fans with the excitement of live sports through memorable experiences is intrinsic to our GeniusIQ offering,” said Steve Bornstein, President, North America of Genius Sports. “Our partnership with the Los Angeles Rams breaks new ground in sports fan engagement, combining immersive highlights and rich tracking insights for brands like Verizon. We’re delighted to showcase the enhanced value of Genius Sports with the NFL and the Rams.”

This is another example of Genius Sports’ role as the official distributor of NFL League Data and how technology and real-time data can create new fan experiences. Data-driven insights makes the game day experience better and advertising opportunities for brands like Verizon.