PrizePicks Enlists MMA Star Justin Gaethje as Brand Ambassador
PrizePicks has allied with Justin Gaethje, a luminary in the mixed martial arts (MMA) world. This collaboration is timed perfectly to coincide with Gaethje’s anticipated lightweight fight in Las Vegas.
Synergizing Sports and Entertainment
Adam Wexler, the co-founder and CEO of PrizePicks, expressed enthusiasm about Gaethje joining the platform’s family.“ Justin Gaethje is pure electricity in and out of the cage, adding another great personality to the PrizePicks family. MMA is a rapidly growing segment for our members and Justin is the perfect person to help us reach those audiences in new and engaging ways,” said Wexler.
The partnership extends to the digital realm, where Gaethje’s engaging YouTube content will feature PrizePicks, offering fans a unique blend of sports analysis and fantasy gaming insights.
Furthermore, Gaethje’s influential social media presence will serve as a valuable channel for promoting PrizePicks, ensuring a wider and more engaged audience.
Building a Stronger Fantasy Sports Community
The recruitment of Gaethje follows the addition of Sean O’Malley to the PrizePicks ambassador roster is proof of commitment to embedding itself within the MMA community.
This move highlights the intersection of fantasy sports and mixed martial arts, and reinforces PrizePicks’ position as a forward-thinking and inclusive platform for sports enthusiasts.
Recommended