Michigan Sets New iGaming Revenue Record in February

21.03.2024

February 2024 saw Michigan’s iGaming sector reach unprecedented heights, with a record-breaking revenue of US$188 million.

This milestone not only surpasses the state’s previous records but also significantly contributes to the overall gaming revenue in the Great Lakes State, pushing it beyond the figures reported in the same period last year.

iGaming’s Impressive Performance

The iGaming revenue in February outdid the January figures of $181.9 million, marking a noticeable upward trend in the sector. This surge in revenue played a pivotal role in elevating the total gaming revenue to $218.5 million, a notable increase from the $170.8 million reported in February of the previous year.

Such growth is indicative of the robust momentum within Michigan’s iGaming sector, reflecting its burgeoning popularity and the increasing engagement of players within the state.

A Closer Look at the Numbers

Despite the overall gaming revenue experiencing a slight dip of 4.8% in comparison to January 2024, the Michigan Gaming Control Board remains optimistic. The slight decrease to $218.5 million from January’s figures can be attributed to variances in sports betting revenue and other gaming activities.

However, the gross sports betting revenue of $30.5 million in February, although lower than January’s $47.7 million, shows a significant increase from the $22.7 million recorded in the same month last year.

The combined adjusted gross gaming revenue from iGaming and sports betting stood at $182.1 million, with iGaming contributing a substantial $169.2 million and mobile sports betting adding $12.9 million. This demonstrates the growing preference for digital gaming options among Michigan’s betting community.

Mobile Sports Betting Trends

The total mobile sports betting handle in February was reported at $402.6 million, marking a 30.3% decrease from January’s $577.4 million. This fluctuation is reflective of the dynamic nature of sports betting, influenced by seasonal sports events and betting patterns among enthusiasts.

Our Comment on the Article

The record-breaking iGaming revenue in Michigan this February is a testament to the vibrant and expanding digital gaming ecosystem in the state. These figures not only highlight the increasing acceptance and enthusiasm for iGaming among Michiganders but also underscore the significant economic contribution of the gaming industry to the state’s economy.

As Michigan continues to adapt and evolve its regulatory and technological framework to support iGaming, the future looks promising for both operators and gaming aficionados in the Great Lakes State. The sustained growth and dynamism in this sector are indicative of a mature and thriving gaming market, poised for further innovation and expansion.