Lottery.com Engages Financial Advisor for Global Expansion and Strategic Acquisitions
Lottery.com has announced a partnership with Cohen & Company Capital Markets (CCM) to accelerate its global expansion efforts. Effective May 6, 2024, CCM will serve as Lottery.com’s financial advisor, helping to structure and oversee the company’s acquisition strategy.
This move is part of Lottery.com’s ambitious “buy and build” strategy, backed by a $150 million loan facility from United Capital Investments Limited (UCIL) and supported by strategic investors like Prosperity Investment Management.
Enhancing Product Offerings and Market Reach
The partnership with CCM aims to bolster Lottery.com’s product offerings and expand its market reach through strategic acquisitions and business combinations.
Over the next 12 months, Lottery.com plans to target a pipeline of potential acquisitions to strengthen its domestic and international operations.
Developing Sports.com into a Premier Streaming Platform
One of Lottery.com’s major initiatives is the development of Sports.com into a fully immersive streaming platform for sports fans worldwide.
This platform will focus on providing live experiences across a variety of sports, including motorsports in the US, Europe, and the Middle East, as well as mainstream American sports like the NFL, NBA, MLS, and USL.
The recently launched Sports.com app, available on Apple and Google App Stores, further enhances user access and engagement, building on successful collaborations and live streaming of major sports events such as boxing, mixed martial arts (MMA), and EFC bouts.
Targeting the Soccer Market
In conjunction with CCM, Lottery.com is also targeting the soccer market. The company plans to acquire and develop certain soccer clubs, leveraging the Sports.com platform to grow these brands.
Marc Bircham, Director of Sports.com and former professional player for Queens Park Rangers FC, highlighted the importance of CCM’s expertise in financial structuring and fundraising for the Sports.com acquisition program. “I’m delighted to be working with Cohen & Company Capital Markets. Their expertise in financial structuring and fundraising will be crucial as we lead the Sports.com acquisition program. My focus, along with our team led by Sport.com’s president Majed Al Sorour, will be to work with Cohen & Company to help close on the acquisition of one UK football club this year,” Bircham said.
Matthew McGahan, CEO and President of Lottery.com, emphasized the strategic significance of the partnership with CCM. “Partnering with Cohen & Company Capital Markets is a major step forward for our business. Their expertise in financial structuring and fund raising will be crucial as we implement our strategy to expand globally through significant acquisitions, including our focused efforts on enhancing the Sports.com platform and our target to look at the UK football club market. We also intend to reach into new markets, especially in the sports media sector, where the company is planning to revolutionise fan engagement through live event streaming accessed on our wholly owned subsidiary sports.com. With a focus on both domestic and international markets, we are poised to further leverage our content verticals, including among others ESports and SimRacing, to broaden our reach,” he said.
By leveraging CCM’s financial expertise, Lottery.com aims to identify and capitalize on new opportunities that align with its vision of creating a more connected and engaging experience for lottery and sports fans.
The company plans to use the $150 million loan facility from UCIL and new capital structures introduced by CCM to support its “buy and build” strategy.
This approach will help drive ticket sales in the international lottery market and expand the Sports.com audience base, maximizing the monetization of Lottery.com’s online assets and technical expertise.
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