BetMakers Technology Group Partners with bet365 for Market Access in New Jersey and Colorado

Details of the Agreement

The collaboration will enable bet365, a UK-based operator, to offer fixed odds bets on thoroughbred horse racing in New Jersey under a license from BetMakers.

Additionally, the agreements allow bet365 to distribute BetMakers’ thoroughbred racing content to its customers in New Jersey and both thoroughbred and harness racing content in Colorado. The agreements are set for a two-year duration.

Earlier in 2024, bet365 expanded its US operations by launching in Indiana, making it the eighth state where the bookmaker operates, alongside Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa, and Colorado.

This partnership with BetMakers further solidifies bet365’s footprint in the US market.

Financial Terms

Jake Henson, CEO of BetMakers, expressed enthusiasm about the new partnership, stating: “We are very excited to be launching fixed odds betting on thoroughbreds in partnership with a leading sportsbook in the US. This is a significant milestone for BetMakers and aligns with our strategy for fixed odds betting on thoroughbreds in the US.”

Under the terms of the agreements, bet365 will pay BetMakers a ‘Market Access Fee,’ which is a percentage of all fixed odds bets placed in New Jersey on thoroughbred racing events.

Additionally, a ‘Content Fee’ will be paid to BetMakers, based on a percentage of all fixed odds bets placed in both New Jersey and Colorado on applicable content from BetMakers Global Racing Network.