Bet365 Teams Up with Denver Nuggets and Colorado Avalanche

A Strategic Step for Bet365’s Colorado Presence

This partnership includes significant in-game visibility at Ball Arena, such as signage in high-traffic spots like the baseline and penalty box during games.

The company aims to bring nearly 1,000 new jobs to the city as it strengthens its U.S. operations. Colorado sports fans will now find bet365’s branding alongside some of the state’s most beloved teams, aligning with bet365’s partnerships across NBA, NFL, and MLB teams and its recent designation as the first Official Sports Betting Partner of the UEFA Champions League.

Building on Colorado’s Enthusiasm for Sports Betting

Michael Ceilley, representing KSE, expressed enthusiasm about bet365’s involvement, “We are thrilled to welcome bet365 to Denver at such an exciting moment for the city, especially for its sports fans. Colorado has wholeheartedly embraced the U.S. sports betting space. Our elite, title-contending teams, and the passionate fan bases of Nuggets Nation and Avs Faithful, are a perfect match for a leading sports betting brand with 100 million worldwide customers.”

“A championship-winning organization, Kroenke Sports & Entertainment undoubtedly embodies the Never Ordinary spirit, and we are enthusiastic about this partnership to elevate the bet365 experience to our fans in the Mile High City,” said a bet365 spokesperson. “Plus, there’s no better way to celebrate the opening of our new Denver headquarters than giving Nuggets and Avalanche fans a new way to watch their teams with Altitude+.”