Xtremepush Partners with Amelco to Enhance Player Engagement in U.S. Sports Betting

20.02.2025

Xtremepush has partnered with Amelco to integrate its real-time customer engagement platform into Amelco’s modular sportsbook solution.

Enhancing Player Engagement with AI and Automation

The integration of Xtremepush’s technology will enable operators using Amelco’s sportsbook platform to deliver AI-powered, hyper-personalized messaging and retention campaigns.

By leveraging real-time data and automation, sportsbooks can engage players more effectively, increasing conversion rates and customer loyalty.

The partnership also brings gamification tools into play, offering operators innovative ways to keep users engaged beyond traditional betting experiences.

For Xtremepush, this deal represents a major step in expanding its presence in the growing U.S. sports betting market. By aligning with Amelco, a provider known for its flexible, modular solutions, Xtremepush gains access to a wider network of operators looking to enhance player retention and engagement.

Meanwhile, Amelco strengthens its platform by incorporating advanced customer interaction tools, helping its partners stand out in a highly competitive industry.

Leaders Weigh In on the Partnership

Robbie Sexton of Xtremepush highlighted the importance of this collaboration.“It is very pleasing to have agreed a deal to enhance Amelco’s sports betting platform, which is performing so well in the US market,” he said.

Brandon Walker of Amelco praised Xtremepush’s track record in optimizing player engagement.“We’re excited to partner with Xtremepush as we continue to roll out our sportsbook solution in more US markets, leveraging their customer platform to boost personalised messaging capabilities for operators.”