XLMedia Strengthens Partnership with Mile High Sports and Eyes North Carolina Market
XLMedia has announced a significant two-year extension with Mile High Sports, a Colorado-based independent publisher renowned for its high-quality sports content and engaged sports betting audience.
Solidifying XLMedia’s Presence in the US Market
Since partnering with Mile High Sports in 2020, XLMedia has significantly expanded its footprint in the US, specifically in regulated states. This partnership has been mutually beneficial, enhancing revenue streams for both entities. The extension of this partnership underscores XLMedia’s Media Partnership Business (MPB) as a leader in the industry.
In alignment with the recent statement from North Carolina Governor Roy Cooper, XLMedia is positioning itself strategically in anticipation of the state’s launch of online sports betting prior to the 2024 March Madness NCAA basketball tournament. North Carolina’s status as the ninth most populous state in the US, coupled with its enthusiastic professional and collegiate sports fan base, presents a lucrative opportunity for sports betting.
XLMedia and WRAL.com Partnership
XLMedia’s North Carolina media partner, WRAL.com, has already shown promising performance in neighboring states where sports betting is legal. Well-positioned for North Carolina’s market launch, WRAL.com’s partnership with XLMedia is poised to capitalize on this new revenue stream and reach a vast audience of sports fans in the state.
David King, CEO of XLMedia, remarked on the company’s growth and strategy: “We continue to build our successful Media Partnership Business. The extension with Mile High Sports is further proof of the Business’ ability to partner with valued publishers. Our partnership with WRAL.com positions us well to drive new revenue in legal Southern US states whilst also enabling us to reach North Carolina’s large sports fan base in preparation for the upcoming launch of sports betting.”
Our Comment on the Article
XLMedia’s extended partnership with Mile High Sports and strategic focus on the emerging North Carolina sports betting market reflects the company’s adaptive and forward-thinking approach in the rapidly evolving iGaming industry. These moves not only demonstrate XLMedia’s capacity to cultivate long-term relationships with media partners but also highlight their agility in seizing new market opportunities.
As the US sports betting landscape continues to grow, XLMedia’s positioning with WRAL.com in North Carolina could set a precedent for success in similar emerging markets. Their proactive approach in these developments is a clear indication of XLMedia’s commitment to expanding its influence and capturing key segments of the sports betting audience.
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