XLMedia Secures Strategic Partnership with Star Tribune

This collaboration positions XLMedia as the exclusive provider of sports betting commercial content for Star Tribune, which boasts a substantial digital footprint with over 7 million unique monthly users.

Expanding Reach in the Midwest

This partnership represents a significant achievement for XLMedia’s Media Partnership Business (MPB), extending the company’s influence into Minnesota and its neighboring states.

Partnering with Star Tribune, renowned for its journalistic integrity, XLMedia anticipates tapping into a potentially lucrative market, especially with Minnesota’s strong Daily Fantasy Sports engagement and a substantial sports fan base.

Leveraging Expertise for Advanced Revenue Streams

The collaboration enables Star Tribune to explore new revenue opportunities within Daily Fantasy Sports in Minnesota and sports betting in legally sanctioned Midwest states like Ohio, Iowa, and Illinois. XLMedia will employ its industry-leading media partnership model to generate premium commercial content, negotiate deals with regulated sportsbook operators, and apply successful monetization strategies.

Executive Insights

David King, Chief Executive Office of XLMedia, commented: “We are very pleased to partner with Star Tribune, an esteemed and highly respected media organization based in the US Midwest. In line with our strategy, this deal positions us well to continue to build on our MPB success and drive revenue in a key region of the US.”

Paul Kasbohm, EVP and Chief Revenue Officer, Star Tribune commented: “We’re excited to partner with XLMedia to provide our readers with this highly engaging commercial content. XLMedia brings tremendous credibility and expertise, allowing us to stay ahead of the curve and offer readers the latest information to make their own informed decisions about this rapidly evolving space.”

Our Comment on the Article

The partnership between XLMedia and Star Tribune is a testament to the evolving landscape of digital media and sports betting. By combining XLMedia’s expertise in commercial content with Star Tribune’s journalistic prowess and massive audience reach, this alliance is set to redefine the way sports betting content is delivered and consumed in the Midwest.

This strategic move not only amplifies XLMedia’s footprint in the US market but also signals a promising future for the integration of digital media and sports betting industries.