“We want to bring the fun and social experience back to players”

2024 has been quite a successful and busy year for SPARKET so far. You’ve signed several significant new deals. Is there any particular one that stands out to you as especially important and opens up a range of entirely new opportunities?

We have been really excited about our partnerships this year. We launched with Penn Entertainment last month on their social product. It has been an amazing initial month with tons of great data on content categories like the Olympics, reality TV, esports, and now football. Because of their national audience, we have the opportunity to open exciting new markets to connect with consumers everywhere.

If an operator asked you, “Why SPARKET over other companies?”—what would your answer be?

Sparket offers a unique solution with unlimited upside, with no additional risk. We can offer content in any event category and can even augment existing offerings. The differentiated content that we provide allows all sorts of users to participate. This gives fans new ways to digitally engage and helps our clients attract new players. All of our software is social, gamified and built on a modern tech stack, so we can easily integrate into any existing platform.

If an average player were to come across this interview, how would you present SPARKET and the aspects that make it stand out?

Ultimately, we want to bring the fun and social experience back to players. We don’t get into heavy numbers with complicated spreads, we simply show the user a multiple of the bet they earn if they win. We have built-in social sharing features and leaderboards for people to play with their friends and their communities rather than against the house. All of these aspects make our product a great fit for new players to learn about wagering in a safe environment.

SPARKET seems to have high hopes for the vast potential of the U.S. market. What do you see as the biggest drivers of growth for the entire industry?

Because media and streaming services are more accessible to up and coming teams and leagues, I believe the shift to more custom content will be huge drivers for the growth of all sports. We are approaching three major verticals, alternative sports that now have better access to viewers through directly streaming their events. We are partnered with leagues directly, like the World Jai Alai league that broadcasts on their youtube channel. As well, we are partnered with groups like ALT Sports Data and the Pro League Network, that have events like the World Surf League and Slapfight, respectively.

Women’s sports is a massive vertical that will continue to grow. Our system can work to set up any market, so we are able to offer tons of women’s sports events that operators would typically not want to price because of lack of data and high risk. With our product they can confidently set up any market to offer these events. Finally, digital events, such as esports, award shorts, live TV competitions, reality TV, and more, are all areas where we see huge audience growth that we can tap into particularly on the social wagering front.

Are there any major events on your roadmap for the rest of the year that you’re particularly excited about?

Football season is always something the industry gets excited about, myself included. With the whole seasonality of sports in mind we have some unique products we plan on launching that will be tied to each sport’s season. We have fun ways players can compete all season long and be rewarded for their participation in a gamified capacity that no one else is doing yet in this industry. Coming soon!

At what stage of development is SPARKET currently? Would you say the company is already spreading its wings, or will it take a bit more time to see the full extent of your capabilities?

We are just getting started. We have found a great product market fit with our clients, and are really excited about the industry growing as a whole. As the industry continues to grow along with up-and-coming teams and leagues we firmly believe digital fan engagement will be a huge reason for the industry’s success.