Wazdan Expands North American Presence with Hard Rock Digital Partnership in New Jersey

24.01.2024

Wazdan, a renowned casino game developer, has announced a significant expansion in North America through a partnership with Hard Rock Digital, integrating its popular gaming titles into the newly launched Hard Rock Bet platform in New Jersey.

Wazdan adds to North American roster with Hard Rock Bet in New Jersey

Wazdan Joins Forces with Hard Rock Digital

In a strategic move to broaden its reach in the North American market, Wazdan has partnered with Hard Rock Digital. This collaboration allows players in New Jersey to access Wazdan’s highly acclaimed games, including Magic Stars 3, Burning Sun™, and Sizzling Eggs™, on the Hard Rock Bet platform.

Wazdan brings to the table a wealth of experience and a proven track record in regulated American states. The company’s games have consistently delivered outstanding performances, resonating well with players. This partnership marks another milestone for Wazdan, following its recent successful collaborations with BetMGM and Tipico in New Jersey, facilitated through Light & Wonder’s aggregation offering.

Hard Rock Bet’s Emergence in New Jersey

Hard Rock Digital’s Hard Rock Bet platform is a recent entrant in the New Jersey online gaming scene, offering a user-friendly and comprehensive gaming experience. Alongside Wazdan’s titles, Hard Rock Bet features a wide array of games, including classic titles and new monthly releases, mirroring the offerings at Hard Rock Hotel & Casino Atlantic City.

Izabela Slodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, expressed excitement about the partnership: “We’re thrilled to partner with a brand as impressive as Hard Rock…This will be another exciting expansion for us.”

Grant Williams, Senior Vice President of Casino at Hard Rock Digital, commented on the integration of Wazdan’s games: “We’re excited to be adding Wazdan’s popular games to our Hard Rock Bet platform…Hard Rock Bet is entertaining our players like no one else can.”

Objective Commentary: Wazdan’s Strategic Move in North America

Wazdan’s partnership with Hard Rock Digital in New Jersey represents a strategic expansion in the North American gaming market. By aligning with a well-established brand like Hard Rock, Wazdan not only increases its visibility but also reinforces its reputation as a provider of high-quality gaming experiences.

This move is indicative of the growing trend in the online gaming industry where collaborations between software developers and platform providers enhance the diversity and quality of gaming options available to players. As Wazdan continues to grow its presence in North America, its strategic partnerships are likely to set a benchmark for innovation and player engagement in the online casino sector.