VSiN Returns to SiriusXM with 24/7 Sports Betting Content

A Strategic Partnership to Expand Reach

This move is a part of VSiN’s broader vision to expand its audience and establish itself as a trusted authority in sports betting media. Speaking about the relaunch, Brian Musburger, President and Chief Business Officer at VSiN, emphasized the importance of SiriusXM’s platform:

“We’ve always understood the importance of the SiriusXM platform for sports fans and betting enthusiasts and are thrilled to deliver the unique sports betting content this engaged and growing audience is looking for – straight from the entertainment and gaming capital of the world in Las Vegas.”

The SiriusXM channel will provide comprehensive sports betting coverage, including analysis, commentary, and updates on live games. Subscribers can access the programming both through in-car radios and via the SiriusXM app, ensuring seamless integration into their daily routines.

Expanded Programming Collaboration

As part of its renewed partnership with SiriusXM, VSiN will also launch an exclusive new program, “VSiN Live on Mad Dog Sports Radio,” debuting January 6 on channel 82. Hosted by Patrick Meagher and Dustin Swedelson, the show will air weeknights from 7 p.m. to 10 p.m. ET and provide in-progress analysis of live games alongside betting-focused content.

Steve Cohen, Executive Vice President of Talent and Programming at VSiN, highlighted the significance of this collaboration. “I’m thrilled to be working with the great team at SiriusXM again and excited that this agreement will allow us to collaborate on wagering and fantasy sports content that will entertain their national sports audience.”

Eric Spitz, Vice President of Sports Programming for SiriusXM, also spoke to the demand for such programming. “The demand for sports wagering content continues to grow and VSiN is a leader in this space. We’re very pleased to offer our listeners access to VSiN shows and personalities 24/7 on their dedicated channel and are excited to work together on a new exclusive show on Mad Dog Sports Radio.”

A Return to Independence

This SiriusXM relaunch comes on the heels of VSiN’s reacquisition by Musburger Media in mid-2024. Founders Brian Musburger and Bill Adee, who previously launched and developed the network, resumed leadership after acquiring it from DraftKings.

Reflecting on this new chapter, Musburger stated, “While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere.”

Under their renewed leadership, VSiN has focused on enhancing accessibility for its audience. This includes the launch of the VSiN Watch app, which provides live and on-demand betting content. Audio streams remain free for all users, while premium video content is available to subscribers.