VSiN Appoints Steve Cohen as Executive Vice President of Talent and Programming

Extensive Experience in Sports Programming

Cohen brings with him a wealth of experience from his previous role as Senior Vice President of Sports Programming at SiriusXM, where he spent the last 20 years building and overseeing sports talk radio stations.

Before his tenure at SiriusXM, Cohen worked at WFAN Sports Radio in New York, serving as the executive producer for both the New York Jets Radio Network and the New York Giants Radio Network.

His background also includes hosting roles at WFAN, Sirius XM, Westwood One, and Fox Sports Radio, as well as writing for prominent outlets such as ESPN.com, the New York Daily News, New Haven Register, Seattle Post-Intelligencer, and the Newark Star-Ledger.

Leadership and Innovation

VSiN founder Brian Musburger expressed his enthusiasm for Cohen’s appointment: “With more than 37 years under his belt, Steve is one of the most respected and innovative executives in the media business and was key in VSiN’s original launch on SiriusXM. Having launched more than a dozen sports talk radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in terrestrial radio, it’s hard to find a media leader with more experience giving an audience exactly what they’re looking for. He is a beloved manager with a track record of getting the best out of talent and a unique understanding of the importance of unbiased, credible information for sports bettors.”

Cohen himself commented on his new role: “Since I first met the team back in 2015, I’ve known that they were building something special. I’m excited to join a group that has always been at the forefront of the sports betting industry and look forward to the opportunity to leverage my experience creating content across every sport and medium to deliver an exceptional product that satisfies the content needs of all sports fans, especially those who wager on sports.”

Recent Acquisition by Musburger Media

Last month, Musburger Media purchased VSiN from DraftKings. Under the leadership of VSiN founders Brian Musburger and Bill Adee, the network will continue to deliver sports betting news, analysis, and insights.

Musburger and Adee launched and developed VSiN until DraftKings took it over in 2021. Recently the company returned under their guidance.