VIXIO Predicts Americas Online Gambling to Soar to $56.3B by 2028
VIXIO forecasts the regulated online gambling market in the Americas to hit $56.3 billion by 2028, doubling its 2022 value of $15.6 billion, driven by US and Latin American growth.
A Massive Boom on the Horizon
The online gambling scene in the Americas is about to explode, with VIXIO predicting a jump from $15.6 billion in 2022 to $32.5 billion by 2026, and a whopping $56.3 billion by 2028.
The US, alongside Canada and Latin America, is fueling this surge, with a 20.3% compound annual growth rate (CAGR) from $22.3 billion in 2023 to that 2028 target.
“Prior to 2018, the regulated online gambling market was highly euro-centric,” said James Kilsby, VIXIO’s Chief Analyst, noting how US state legalizations and new markets like Ontario and Brazil are flipping the script.
This growth, outpacing Europe’s, could see the Americas match or even top Europe’s market by 2028, shaking up a global industry worth over $100 billion.
Why the Americas Are Taking Off
The US is the big engine here, with 36 states now offering legal sports betting and seven embracing iGaming, up from near-zero before 2018.
Markets like New Jersey, Pennsylvania, and Michigan, plus Canada’s Ontario and Brazil’s budding scene, are piling on the bucks. VIXIO’s numbers show the Americas’ regulated gross gaming revenue (GGR) doubling in just four years, hitting $32.5 billion by 2026.
That’s a 20.3% CAGR through 2028, more than twice Europe’s growth rate. Kilsby points out that while Europe’s tightening rules, like stricter ad and deposit limits, have slowed its roll, the Americas are wide open, with new states and countries joining the game.
Stacking Up Against Europe
Europe’s online gambling market, long the global king, is still growing but at a slower clip. VIXIO pegs its value at just under €30 billion in 2022, climbing to €37.3 billion by 2026.
By 2028, the Americas’ $56.3 billion could catch or pass Europe, depending on currency swings. “Legalization of sports betting and iGaming in various U.S. states has coincided with stricter regulations in European countries that has restricted growth,” Kilsby explained.
Europe’s facing tougher rules on bonuses and player protections, which cap its potential, while the US is riding a wave of new markets and looser regulations.
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