U.S. iGaming Market Set to Become World’s Largest in 2024

The growth is poised to make the U.S. the largest regulated iGaming market globally, surpassing the U.K.’s $7.5 billion sector.

Rapid Growth Since 2019

The report emphasizes the rapid expansion of the U.S. iGaming market since 2019, driven by shifts in player behavior post-COVID-19 and the integration of online sports betting.

Notably, the mature New Jersey market has nearly quadrupled in size from 2019 to 2023, showcasing the sector’s significant scale change.

James Kilsby, Vixio’s GamblingCompliance Chief Analyst, highlighted that despite the substantial revenue generated by online casino games in states like New Jersey, Pennsylvania, and Michigan, efforts to expand iGaming regulation face resistance “The U.S. now overtaking the U.K. highlights the U.S. iGaming paradox in 2024. Online casino games are generating significant revenue, especially in the three key markets of New Jersey, Pennsylvania and Michigan. Yet, industry advocates are encountering more opposition in their efforts to expand regulation to additional states, as certain land-based casino operators and labor unions point to concerns of cannibalization and perceived competitive imbalances in online gambling,” he said.

Current Legislative Landscape

As of June 2024, seven states have legalized online casino gaming, with Rhode Island being the latest addition in March 2024. Although six other states considered iGaming bills during their 2024 legislative sessions, none were passed.

Part of Vixio’s esteemed Outlook series, this report provides comprehensive insights into the global gambling industry’s key segments. It combines analysis of recent regulatory events, market data, and expert views on significant markets, legislative proposals, and policy trends.