The Unit Partners with XCLSV to Expand North American Market Presence

20.06.2024

The Unit, a provider of nearshore product development and marketing services for sports betting and iGaming, has announced a strategic partnership with New York-based agency XCLSV.

This collaboration aims to enhance both companies’ service offerings and expand their footprint in the North American market.

Areas of Collaboration

The partnership between The Unit and XCLSV will focus on a range of services including:

  • Pay-Per-Click (PPC) Advertising
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Influencer Marketing
  • Website Development

By leveraging XCLSV’s strategic locations on both the east and west coasts of the United States, The Unit aims to further its growth and influence in the region.

The collaboration was forged following the success of a joint project for U.S. affiliate brand ParlayMax. The Unit has built a strong reputation for delivering measurable results and scalable growth for North American clients such as NorthStar Gaming and BetRegal.

Leadership Statements

Mark O’Hare, Head of Business Development & Account Management at The Unit, expressed excitement about the partnership: “The Unit has consistently exceeded expectations with our integrated approach to iGaming marketing, so we are delighted to strengthen our service offering in tandem with XCLSV, who share our vision and dedication to elevating our clients to new heights of success.”

Zaire Williams, Founder of XCLSV, echoed this enthusiasm: “The Unit is an ideal partner in our mission to help our clients identify the values and experiences that make their brands relevant, unique and valuable to customers. Their expertise in SEO, PPC, and social media management perfectly complements and bolsters our offering.”