Strategic Alliance Forged to Streamline iGaming Market Entry

This collaboration is designed to provide a comprehensive go-to-market service for suppliers aiming to enter new jurisdictions, addressing the complexities and challenges associated with such expansions.

Integrated Service Offering

The partnership between BetComply, RiskCherry, and White Coral aims to eliminate the fragmented processes that games studios typically encounter when launching in new markets.

By integrating their services, the alliance ensures that suppliers have a streamlined and efficient pathway to market entry, from compliance testing to securing necessary legal documentation.

Roles and Responsibilities

• BetComply will handle pre-compliance testing, understanding technical requirements, and drafting policies to lay a solid foundation for market entry.
• RiskCherry will take charge of conducting testing, inspections, and certifications to confirm compliance with regulatory standards.
• White Coral will provide crucial legal services, including drafting software agreements and sales contracts, to protect the interests of the supplier throughout the expansion process.

Industry Impact

Daniel Brookes, CEO of BetComply, emphasized the alliance’s potential to transform the iGaming industry: “For too long, launching content in new markets was a fragmented and frustrating process for games studios,” he said.

“We’re really excited to work alongside BetComply and White Coral on this game-changing service,” added Mihael Mladenov, COO at RiskCherry.

Steven Matsell, Managing Partner and Founder at White Coral, mirrored those statements saying “This is a major win for any business wanting to complete agreements faster and more cost-effectively.”