Sportradar Finalizes IMG ARENA Acquisition

Massive Expansion of Content Portfolio

The integration of IMG ARENA’s assets dramatically increases Sportradar’s global sports coverage and content distribution capabilities.

The newly acquired portfolio includes strategic relationships with more than 70 rightsholders. These partnerships deliver approximately 38,000 official data events and 29,000 streaming events annually. The coverage spans 14 global sports across six continents, adding immense depth to Sportradar’s catalogue.

Following the close of the deal, Sportradar’s total sports coverage now surpasses one million matches annually. This massive scale is expected to enhance content distribution and accelerate product development across the company’s highly scalable technology platform.

Carsten Koerl, Chief Executive Officer of Sportradar, stated the acquisition expands their access to premium content that “strengthens and complements our already robust global portfolio.” He added the company is now “uniquely positioned to deliver even more immersive, data rich experiences” to its clients and partners worldwide.

Unique Financial Structure Accelerates Growth

The acquisition featured a unique and highly favorable financial structure for Sportradar that requires no financial consideration to be paid by the buyer.

Instead, the transaction includes a total financial consideration to Sportradar of $225 million. This amount is split into two parts:

• Approximately $122 million in cash prepayments made by the seller (Endeavor) directly to certain sports rightsholders.
• Approximately $103 million payable directly to Sportradar over a two-year period, subject to customary purchase price adjustments.

This structure is expected to be immediately accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion. The financial injection is also projected to accelerate the company’s robust revenue and adjusted EBITDA growth, strengthening its already substantial balance sheet.

Sportradar intends to seamlessly integrate and monetize these new rights across its extensive client network. The company provides a wide range of solutions, including data and integrity services, to major organizations like the ATP, NBA, NHL, MLB, and UEFA.