Sportradar and NBA Unveil Game-Changing Fan Experience with Next-Level Tech

New Tech That’s Changing How We Watch and Bet

Using cutting-edge AI and advanced NBA data, including real-time player tracking, Sportradar is reshaping the fan experience for millions around the globe, while boosting media and betting partnerships.

• Virtualized Live Match Tracker – this new feature lets fans dive into live games through customizable 3D visualizations, offering never-before-seen angles and immersive views of the action. It also introduces exciting new in-play betting options, bringing real-time gaming to the forefront.
• 4Sight Streaming for Basketball – after its success in tennis, Sportradar’s 4Sight Streaming now enhances basketball viewing, adding data-driven overlays that help fans and bettors predict game outcomes in real-time.
• Advanced Visuals for Deeper Insight – using live data, Sportradar offers interactive graphics, heat maps, and player stats that give fans, analysts, and media more detailed insights into the game—taking analysis and storytelling to the next level.
• Expanded emBET for Real-Time Betting – Already a hit on NBA League Pass, emBET now gives users even more ways to track their bets live, available across new platforms including smart TVs and Android devices. It’s a fully interactive betting experience tailored to fans.

Bringing Fans Closer to the Game

Eric Conrad, EVP at Sportradar, emphasized the company’s mission to drive fan engagement through constant innovation “Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league. Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation,” he said.