Soft2Bet Launches Bonus Dice Gamification Engine to Boost U.S. iGaming Engagement

02.09.2024

Soft2Bet is advancing its strategic efforts to enhance player retention and engagement for its B2B partners with the introduction of Bonus Dice, the company’s latest gamification engine.

Monopoly-Style Engagement

This new tool is designed to increase deposits, extend player lifetime value (LTV), and drive engagement, ultimately boosting gross gaming revenues (GGR) for operators in the competitive U.S. iGaming market.

Bonus Dice is a Monopoly-inspired game available to registered casino users, offering various bonuses based on players’ wagering activity.

The game rewards continued engagement, allowing operators to provide free rounds based on deposits, wagering amounts, or when a player’s balance drops below a certain threshold.

Impactful Results and Data

Since its implementation, Bonus Dice has demonstrated significant improvements in key financial metrics for online casinos. Data from one casino shows a 65% engagement rate among active users, a 21% increase in GGR, a 64% rise in active player days, and a 34% increase in bets within just one month of the tool’s launch.

One of the standout features of Bonus Dice is its customization capabilities. The game can be re-skinned to align with any casino’s branding, giving operators full control over the types and values of rewards. This flexibility allows operators to tailor the gamification experience to their specific needs, enhancing player segmentation and personalization.

Soft2Bet’s CPO, Yoel Zuckerberg, highlighted the transformative potential of Bonus Dice: “Our new Bonus Dice engine is a game-changer for the iGaming industry, revolutionizing how gamification drives player engagement. By seamlessly blending entertainment with strategic rewards, we’re not just increasing retention, but also redefining how operators can boost player lifetime value and enhance their overall experience.”