SlotMatrix Powers Betly in West Virginia with 34,000+ Games
EveryMatrix’s SlotMatrix platform went live with Delaware North’s Betly in West Virginia, bringing over 34,000 games and gamification perks to players.
A Big Win for Betly Players
EveryMatrix’s SlotMatrix hit the ground running in West Virginia, teaming up with Delaware North’s Betly iGaming platform. This deal floods Betly with over 34,000 games from 350+ studios, including exclusive EveryMatrix titles and Evolution’s heavy-hitters like NetEnt and Red Tiger.
“Players’ gaming experiences will be enhanced,” said Erik Nyman, President of EveryMatrix Americas. West Virginia bettors now get a beefed-up Betly, complete with free spins, leaderboards, and tournaments.
SlotMatrix, EveryMatrix’s proprietary aggregation platform, packs the industry’s largest game library. Betly users gain access to slots, table games, and live dealer options from NoLimit City and Big Time Gaming, via Evolution’s One Stop Shop.
This marks EveryMatrix’s second U.S. aggregation deal, following betPARX in January 2025.
Delaware North, which runs two West Virginia casinos, leans on EveryMatrix to scale Betly’s reach. “EveryMatrix is a trusted partner,” said Betly’s Davide Colosimo.
Why West Virginia?
West Virginia’s iGaming market, legal since 2019, pulled in $1.2 billion in 2024 revenue, with online casinos outpacing sports betting. Betly, active in five states, holds a 10% share in West Virginia.
EveryMatrix, licensed in six U.S. states, sees West Virginia’s 1.8 million population as a growth hub. The state’s five online casino operators face fierce competition, with 300,000 active users in 2024.
SlotMatrix’s massive library and Evolution’s live dealer games, like Lightning Roulette, give Betly an edge.
This deal fuels Delaware North’s U.S. expansion, with Betly eyeing new markets like Pennsylvania. EveryMatrix’s 300 global clients, including giants in New Jersey and Michigan, hint at more U.S. deals.
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