SIS and Genius Sports Elevate Esports Distribution in the US

This enhanced collaboration paves the way for an expansive distribution of SIS’ esports products across the burgeoning US market.

Expanding Frontiers in Esports Betting

The revised agreement bestows upon Genius Sports the rights to distribute SIS’ H2H Global Gaming League’s vast portfolio, which boasts over 150,000 annual matches, to an extensive network of US sportsbooks. This development not only amplifies the reach of SIS’ sports simulation products but also fortifies the esports betting infrastructure in the US.

Already making waves in states like New Jersey, Colorado, and Kentucky, SIS’ esports offerings, encompassing esoccer and ebasketball, are meticulously crafted for sportsbooks. These products stand out for their dynamic short-form contests between professional gamers, promising an engaging and competitive betting experience.

A Pioneering Approach to Esports Content

SIS’ H2H Global Gaming League is distinguished by its in-house production, emanating from self-contained UK studios. The league is synonymous with ultra-low latency live streaming, enriched with live caster commentary and on-screen graphics designed to boost betting engagement. Integrity is the cornerstone of SIS esports, underscored by its ESIC accreditation and the vigilant presence of trained referees overseeing each match.

Genius Sports, renowned for its comprehensive sports data and technology solutions, empowers the sports, betting, and media ecosystem globally. The company’s award-winning offerings are instrumental in enhancing the profitability and operational efficiency of sportsbooks and lotteries worldwide.

Voices from the Industry

Michele Fischer, Vice President at SIS Content Services, expressed enthusiasm about the partnership’s potential, stating, “Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states.”

Echoing this sentiment, Matt Stephenson, Global Partnership Director at Genius Sports, highlighted the synergy between the two entities, “SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities.”

Our Comment on the Article

The expanded alliance between SIS and Genius Sports marks a significant milestone in the evolution of esports betting in the United States. This partnership not only enhances the variety and quality of esports content available to US bettors but also sets new benchmarks in terms of production integrity and engagement.

As the esports betting domain continues to flourish, collaborations like this will be pivotal in shaping a dynamic, secure, and immersive betting landscape for enthusiasts and operators alike.