Sharp Alpha Advisors Closes $25 Million Fund for Sports and Gaming Ventures

15.05.2024

Sharp Alpha Advisors, a venture capital firm based in New York City with a focus on sports, gaming, and entertainment, has successfully closed its second fund, Sharp Alpha Fund II, with $25 million in capital commitments.

The fund drew support from a diverse group of investors, including public companies, U.S. financial institutions, professional sports team owners, family offices, venture capitalists, and funds of funds.

Investment Strategy and Objectives

Sharp Alpha Fund II is designed to target seed investments typically ranging from $1 to $2 million. The fund provides financial capital and offers a comprehensive suite of resources to its portfolio companies.

These resources encompass various aspects crucial for growth, including fundraising assistance, revenue generation, brand awareness, commercial strategy, financial planning, and product development.

Leadership and Co-Investment Opportunities

The fund is led by Managing Partner Lloyd Danzig, who also oversees a co-investment vehicle that allows limited partners to invest additional capital in select deals alongside the fund. This strategy enhances the potential for larger investments and greater involvement in promising ventures.

Among its current investments, Fund II includes C15 Studio, which recently launched as the operator of Formula 1’s new streaming channel. Other noteworthy investments from the portfolio include Almost Friday Media, Jackpot.com, and Betcha, which was acquired by Vivid Seats.

The advisory board of Sharp Alpha Advisors boasts significant expertise across finance and sports, enhancing the firm’s strategic capabilities. Members include Keith Horn, former COO of Elliott Management; Emanuel Pearlman, former Chairman of Empire Resorts; Daniel Bernard, Founder of Redwood International Sports; Roy Behren, President and CIO of a major asset manager; and Don Kornstein, Vice Chairman of Caesars Entertainment.