Shaquille O’Neal Becomes Latest Brand Ambassador for DraftKings

17.10.2024

DraftKings has announced a new partnership with NBA icon Shaquille O’Neal, enlisting him as its latest high-profile brand ambassador.

DraftKings Welcomes NBA Legend to the Team

Known for his larger-than-life persona, Shaq brings a unique energy to the Boston-based operator as he joins their growing list of celebrity partners.

O’Neal is no stranger to the sportsbook industry. Previously, he was a strategic consultant for WynnBET, featuring in their marketing campaigns and in-person events before the operator scaled back its presence in the U.S. market earlier this year. O’Neal has also promoted PointsBet in Australia.

In a playful video shared on social media, O’Neal confirmed the partnership: “Some people call me Shaq, but you can call me Mr. DraftKings.” Whether the nickname sticks or not, the collaboration with the four-time NBA champion is expected to be a slam dunk for the brand.

DraftKings’ Excitement Over the New Partnership

“DraftKings is thrilled to welcome NBA legend Shaquille O’Neal to the family,” said Stephanie Sherman, Chief Marketing Officer at DraftKings. “Shaq’s personality and unparalleled energy will elevate our brand through various marketing initiatives all NBA season. His enormous presence matches our commitment to delivering exceptional experiences for our players.”

The partnership is part of DraftKings’ ongoing strategy to team up with top sports icons. Shaq joins an impressive lineup of ambassadors that includes LeBron James and Boston Red Sox legend David “Big Papi” Ortiz. The addition of O’Neal aims to bolster the brand’s visibility and reach, especially as the NBA season unfolds.