SGG Media and Pro League Network Forge Strategic Partnership

20.02.2024

SGG Media is set to leverage its expansive network of two thousand sports micro-influencers and a robust following of 60 million sports enthusiasts to launch dynamic social media marketing campaigns for Pro League Network (PLN).

PLN, a frontrunner in sports media and entertainment, is known for producing engaging sports content tailored for wagering, offering a fresh perspective on sports entertainment since its inception in 2022.

A New Era of Sports Entertainment

PLN has carved a niche in the sports industry by blending a variety of sports with the creative prowess of social media influencers, thereby crafting an innovative watch’n’wager betting experience. With viral competitions like the World Putting League, CarJitsu Championship, and the SlapFIGHT Championships under its belt, PLN has captivated a broad audience. The addition of the str33t 3×3 basketball league, a collaboration with basketball legend Kevin Garnett and Big Ticket Sports, further enriches PLN’s diverse sports portfolio.

PLN’s unique sports offerings have caught the attention of leading sportsbooks such as DraftKings, bet365, and Betfred, making these engaging events available for wagering in the U.S. and beyond. Troy Paul, CEO of SGG Media, emphasized the intriguing and captivating nature of PLN’s events, which resonate well with the targeted micro-influencer and sports fan audience.

Visionary Collaboration

PLN Co-Founders Mike Salvaris and Bill Yucatonis shared their vision of introducing lively, bettable professional sports to a new generation of fans. “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”

“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO.

“The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”

“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .

Our Comment on the Article

The strategic alliance between SGG Media and Pro League Network represents a significant leap forward in the evolution of sports entertainment and wagering. By combining PLN’s innovative sports content with SGG Media’s influential social media outreach, this partnership is set to captivate and engage a new generation of sports fans.

The emphasis on community and the integration of wagering into these unique sports events highlight a shift towards more interactive and engaging sports experiences. As this collaboration unfolds, it will be fascinating to see how it reshapes the landscape of sports entertainment and betting, promising an exciting future for fans and players alike.