Scientific Games Renews Partnership with New York Lottery
Scientific Games has extended its longstanding partnership with the New York Lottery. The collaboration, spanning over half a century, has contributed to the New York Lottery’s impressive earnings, which reached $4.4 billion in profits for the fiscal year 2022-2023.
Role of Scientific Games in the Partnership
Under the renewed contract, Scientific Games will continue to supply the New York Lottery with extensive services including consumer and product research, data analytics, game development, and portfolio planning.
These efforts are designed to enhance the variety and appeal of scratch-off games offered, ensuring they remain engaging for players and profitable for the lottery’s educational objectives.
Comments from Leadership
Gweneth Dean, Director of the New York Lottery, expressed enthusiasm about the ongoing relationship with Scientific Games: “The New York Lottery is proud to continue its partnership with Scientific Games. For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”
John Schulz, President of Americas & Global Instant Products at Scientific Games, also highlighted the mutual benefits of the partnership: “We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students. Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”
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