Scientific Games Further Expands Its Content Hub with EQL Games Deal
Scientific Games struck a deal with Louisville, Kentucky-based EQL Games studio to further expand its SG Content Hub Partner Program.
Brighter Future for the Lottery Industry
The agreements allow Scientific Games iLottery customers around the world to gain access to EQL Games’ aggregated and original titles.
Since 2023 studio has offered new play experiences and mechanics that suit to lotteries’ acquisition strategies. Titles come from EQL Games internal studio as well as from other lottery studios around the world.
Brad Cummings, Founder & CEO of EQL Games USA, commented on the new agreement with SG: “EQL Games believes in ever-evolving content innovation to keep players entertained. We made the strategic decision to join Scientific Games’ unique partner program to broaden lotteries’ access to our products and the products of the studios we represent. Great content is the key to helping create an even brighter future for the lottery industry in the U.S. and abroad.”
Next Chapter
The 2024 has been huge for EQL Games so far. Studio has recently reached an agreement with Hoosier Lottery in Indiana where the company is about to deliver scratch-off games related to the upcoming Paris 2024 Olympics.
April brought about another breakthrough deal for EQL, as the studio has expanded into Virginia thanks to the partnership with NeoGames’ subsidiary Pariplay.
The agreement with Scientific Games is another chapter of the EQL U.S. expansion story.“We welcome EQL Games to the SG Content Hub Partner Program, broadening yet further the variety of engaging iLottery games and licensed brands available to our global customers and their players in a totally frictionless way,” concluded Steve Hickson, VP of Digital Games for Scientific Games.
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