Scientific Games Expands SG Content Hub with Inspired Entertainment Partnership

Inspired Entertainment’s Offering

Inspired Entertainment, with offices in the U.S. and the UK, specializes in virtual sports games that simulate real sports betting.

Their technology, developed over two decades, provides lifelike virtual sports events that last approximately 90 seconds each.

Inspired offers the largest variety of sports available 24/7, which is particularly advantageous during periods when live sports are not accessible.

The collaboration will integrate Inspired’s portfolio of virtual sports into Scientific Games’ iLottery platform, offering a new range of digital sports experiences to lottery customers.

Executive Statements

Brooks Pierce, President and CEO of Inspired Entertainment, highlighted the strategic importance of this partnership: “Joining the SG Content Hub was a strategic step forward in our overall game plan to broaden the global reach of our exciting virtual sports content. We’re thrilled to bring the virtual sports experience to iLottery players globally through this partnership.”

Steve Hickson, VP of Digital Games for Scientific Games, expressed enthusiasm about the collaboration: “We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship. Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”