Scientific Games Continues Partnership with Louisiana Lottery
Scientific Games has secured an extension of its contract to remain the primary provider of scratch-off games for the Louisiana Lottery.
Collaborative Partnership for Growth
The contract extension comes as the Louisiana Lottery is on track for one of its highest-performing years in instant game sales since the introduction of its first scratch-off game in 1991.
Rose Hudson, President and CEO of the Louisiana Lottery, said “This has been a collaborative partnership to responsibly grow our scratch-off products for the benefit of K-12 public education in Louisiana. In the past several years, we have worked with Scientific Games to look at the full portfolio of games and adjust the game mechanics that build better games with more variety for our players.”
Innovations and Thematic Games
Since beginning their partnership in 2004, Scientific Games has launched various innovative scratch-off games with unique play styles and themes reflective of Louisiana’s culture.
Recent additions include games themed around local music, crawfish, Mardi Gras, king cake, and a licensed New Orleans Saints game.
John Schulz, President of Americas and Global Instant Products at Scientific Games, noted that the company’s innovations in scratch-off games have significantly boosted sales. “Our scratch-off game innovation helped drive one of the best years in the Louisiana Lottery’s history and ultimately, higher net proceeds to the state’s public education programs. We look forward to continuing our work as the Lottery’s primary instant game partner and providing new products and services that will help responsibly grow its profits.”
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