SCCG Partners with FanLabel to Scale Music Fantasy Gaming Globally
SCCG Management, a global advisory firm for the gaming and entertainment sectors, has announced a major strategic partnership with FanLabel, a music-based fantasy app. The collaboration aims to scale FanLabel’s platform, which combines fantasy mechanics with music fandom, across the broader global gaming ecosystem. The alliance coincides with the launch of FanLabel’s new real-money gaming platform, SongPicks®.
FanLabel Launches Skill-Based Cash Contests
FanLabel operates a fantasy record label app where users “sign” artists and songs to compete in daily challenges. The platform has attracted over 300,000 players globally, who have logged more than 3 million song picks.
The partnership supports the official launch of SongPicks®, FanLabel’s branded, real-money gaming platform. SongPicks® allows users to pay to enter skill-based contests for a chance to win cash payouts. Modeled after daily fantasy sports, the platform is designed to offer a competitive experience based on music knowledge rather than chance, and it is available in 44 U.S. states.
The platform features licensed music selections from major partners, including Universal Music Group, Sony Music, Warner Music, Empire, and Beggars Music Group. FanLabel holds four U.S. patents on its proprietary technology, with a fifth one pending.
SCCG to Drive Expansion and Operational Efficiency
SCCG Management will provide FanLabel with an integrated suite of strategic advisory and managed services to amplify its brand footprint and optimize operations. This support will leverage SCCG’s extensive network of over 130 client-partners, covering various technologies from AI and loyalty programs to compliance and payments.
Stephen Crystal, Founder and CEO of SCCG Management, highlighted the synergy between the two companies. “FanLabel represents the perfect intersection of music, gaming, and fandom—three worlds that thrive on passion and competition,” Crystal said. He noted that SCCG’s goal is to “amplify that vision” using the same global strategy and managed services that have driven success for other gaming partners.
Jeff Sloan, Founder and CEO of FanLabel, emphasized the value of the collaboration. Sloan stated that SCCG’s “deep gaming industry experience, expertise, and access to the industry’s top contacts will be invaluable” as FanLabel aims for global expansion and to optimize outcomes for stakeholders. Through this partnership, SCCG seeks to create new pathways for fan engagement and monetization by bridging entertainment and technology.
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