RUWT?! and Optimove Team Up to Boost Fan Engagement with Real-Time Sports Analytics

A Game-Changing Collaboration

Are You Watching This?! (RUWT?!), a trailblazer in real-time Sports Excitement Analytics, teaming up with Optimove, the kingpin of Positionless Marketing.

This partnership plugs RUWT?!’s cutting-edge data, tracking thrilling game moments like overtime, no-hitters, or upsets, into Optimove’s CRM Marketing Hub, letting operators and sports media fire off perfectly timed push notifications and personalized campaigns.

Add in MetaBet Odds for live betting lines, and brands can now connect with fans at the exact second the action heats up. “This is a new level of contextual, fan-first engagement,” said Optimove’s Adi Dagan, setting the stage for a sweet upgrade.

How It Works

RUWT?!’s Excitement Analytics is the secret sauce,. Its tech sniffs out when games hit peak drama and flags these moments for Optimove’s platform.

The CRM then auto-triggers tailored notifications, like a betting offer when a football game goes to overtime or a highlight clip for a potential upset.

MetaBet Odds, also part of the deal, pipes in live betting lines, letting brands flash real-time odds to fans. This combo supercharges player interactions, making them smarter and more emotional. “Our tool knows when events are unmissable,” said RUWT?! founder Mark Phillip, noting it drives engagement, loyalty, and cash for operators.

Why It Matters for Operators

Sports betting and media brands get a serious edge with this setup. Optimove’s CRM, used by giants like Bet365 and FanDuel, already crunches player data to craft personalized marketing.

Now, with RUWT?!’s data feed, operators can hit fans at peak excitement, boosting bets and app time. For example, a push notification offering odds on a tied NHL game’s overtime winner can spark instant action.

MetaBet Odds adds live lines, letting brands like Caesars or ESPN Bet tempt users with bets on, say, a baseball no-hitter in the seventh inning. The result? Higher retention and lifetime value in a market where 80% of bettors churn within six months. “We’re giving operators power to connect when excitement strikes,” Dagan said.