Rush Street Interactive Partners with Poker Legend Phil Hellmuth

A Perfect Fit for BetRivers

Phil Hellmuth will join the BetRivers team as a brand and content partner, integrating his charisma and skill into RSI’s casino, sportsbook, and poker offerings. He will also feature prominently in RSI’s media productions, including the BetRivers Network and the long-running poker series Poker Night in America.

Richard Schwartz, CEO of Rush Street Interactive, expressed his enthusiasm for the collaboration:

“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family. Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”

Unique Events and Exclusive Experiences

As part of the partnership, Hellmuth will headline a variety of exclusive events and initiatives designed to enhance player engagement. Highlights include:

• Themed Casino, Sportsbook, and Poker Events: Players will enjoy challenges, live dealer experiences, and unique tournaments hosted by Hellmuth.
• Super Bowl VIP Experiences: BetRivers VIPs will join Hellmuth at the Super Bowl in New Orleans, creating memorable moments both on and off the field.
• Live Poker Events: Hellmuth will participate in poker tournaments at BetRivers casino partners, including Rivers Casino and Little River Casino.
• Appearances on Poker Night in America: Fans can catch Hellmuth in action on RSI’s flagship poker series, along with other exclusive streaming content.
• Dedicated Online Poker Tournaments: Designed for enthusiasts and casual players alike, these events will showcase Hellmuth’s expertise and connect him directly with BetRivers users.

Phil Hellmuth’s Perspective

Hellmuth shared his excitement about the partnership and his admiration for RSI’s commitment to innovation:

“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”