RubyPlay Partners with Rush Street Interactive for U.S. Online Casino Debut

14.01.2025

RubyPlay has entered the U.S. online casino market through a strategic partnership with Rush Street Interactive (RSI), the operator behind the popular BetRivers brand. This is RubyPlay’s first venture into the U.S., starting in New Jersey—a key hub for online gaming—with plans for expansion into additional states.

Exclusive Launch in New Jersey

RubyPlay’s U.S. debut begins with five exclusive slot games tailored to appeal to New Jersey players, including titles such as Go High® Panda, Gummy Giga Match®, and Immortal Ways® Sweet Coin.

The portfolio is set to expand rapidly, with 15 games slated to go live by the end of January 2025. The lineup includes a mix of globally successful games and locally inspired titles like Diamond Explosion® Patriots, offering a blend of content to cater to diverse player preferences.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed his excitement about the launch:

“We are incredibly excited to partner with Rush Street Interactive to bring our games to the U.S. market via their BetRivers brand. Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country. At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.”

A Milestone for Rush Street Interactive

For Rush Street Interactive, the collaboration strengthens their commitment to delivering a diverse and engaging gaming experience for BetRivers players. RubyPlay’s innovative and high-quality slots add a fresh dimension to RSI’s already robust portfolio.

Richard Schwartz, CEO of RSI, shared his enthusiasm for the partnership:

“RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we’re thrilled to be the first operator to launch their content in the U.S. At RSI, we strive to put our players first by offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the U.S. market.”

Looking Ahead: Expansion Across the U.S.

With New Jersey as its launchpad, RubyPlay aims to expand into other regulated U.S. markets in the near future. The partnership with RSI provides a strong foundation for growth, as the BetRivers brand is well-established in multiple states, offering RubyPlay an opportunity to scale its presence effectively.