ROGA Unveils Responsible Gaming Guidelines for U.S. Sportsbook VIP Programs

A New Standard for VIPs

The Responsible Online Gaming Association (ROGA), covering 90% of U.S. legal sports betting by handle, dropped a game-changing set of guidelines for operator VIP programs, aiming to keep high rollers safe.

ROGA’s Executive Director, Dr. Jennifer Shatley, said, “It is essential that these programs are operated with a strong commitment to responsible gaming,” emphasizing player well-being.

ROGA’s 11 evidence-based recommendations blend tech, training, and transparency to make VIP programs fun yet responsible.

Key practices include role-specific training for VIP hosts, automated reviews to spot risky behaviors like frequent deposits, and escalation to responsible gaming specialists for problematic play.

Operators must weave responsible gaming messages into VIP communications and bar promotions for players on cool-off periods or self-exclusion.

“These programs should support a shared understanding between hosts and players,” Shatley noted. Players also get access to data on deposits and wagers, plus regular education on tools like self-limits.

Why It Matters

VIP programs, common in entertainment and hospitality, reward loyal bettors but can risk encouraging excessive play without safeguards.

ROGA’s guidelines address this by requiring annual program reviews, incorporating player and host feedback, and staying updated on new responsible gaming tools.

“There is a robust conversation ongoing regarding VIP programs,” Shatley said, highlighting the need for research-driven standards.

With U.S. betting handle hitting $120 billion in 2024, per hipther.com, and 1.5% of bettors classified as high-risk, ROGA’s push aims to keep VIPs recreational, not reckless.