Rivalry Teams Up with Basketball Forever to Target Gen Z During NBA Playoffs

Innovative Engagement Strategies

The initiative is set to deploy a series of innovative content strategies tailored to resonate with the digital preferences of Gen Z.

These include the creation of animated content and leveraging social media influencers to enhance outreach and engagement. The collaboration seeks to amplify Rivalry’s influence among basketball enthusiasts globally.

Grant Flannery, Rivalry Global Head of Marketing pointed out that “Gen Z consumers aren’t engaging with media and sports in the same way that older generations have in the past.” This initiative is essential for this reason.

Enhanced Gaming Experience

Basketball Forever’s CEO, Alex Sumsky, commends the partnership for its forward-thinking marketing approach. “We have a huge global audience of predominantly Gen Z basketball enthusiasts, and we’re excited to partner with a brand like Rivalry given their rapid growth over the last few years and their innovative marketing style,” said Sumsky.

Simultaneously, Rivalry is expanding its user experience by adding new games to its interactive platform, Casino.exe, such as Penalty Shootout and Bomb Squad.