Pro League Network Collaborates with Birches Health for Responsible Gaming Initiative
Pro League Network (PLN) and Birches Health rolled out a new strategic partnership, that aims to ensure healthy and sustainable wagering on PLN sports.
PLN’s Portfolio and Birches Health’s Support
PLN owns and operates a portfolio of sports tailored for a wagering and digital-first audience, generating tens of millions of impressions weekly. This includes viral hits such as CarJitsu Championship, SlapFIGHT Championship, Ultimate Tire Wrestling, str33t, and professional mini golf.
PLN manages, produces, and distributes these sports to gaming-inclined audiences, monetizing through sports betting, broadcast rights, sponsorships, and affiliate partnerships.
Under the new agreement, Birches Health will provide comprehensive virtual support to PLN’s audience of over 500,000 subscribers. This includes access to online solutions promoting responsible gaming best practices.
Commitment to Responsible Gaming
Mike Salvaris, Co-Founder and Partner of Pro League Network, emphasized the importance of this partnership: “We strongly believe in responsible gaming and this is another important step in that direction. We’re proud to partner with Birches Health and look forward to offering their support to our fans.”
Elliott Rapaport, Founder of Birches Health, highlighted the significance of reaching PLN’s demographic: “Pro League Network’s audience includes a strong cohort of 18- to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviors. Teaming up with PLN means we can provide users – at times new to these niche sports and betting opportunities – with educational resources, customized learning modules, and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”
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