PrizePicks Partners with KLUTCH Sports Group to Boost Brand and Cultural Reach
Daily fantasy sports leader PrizePicks has enlisted KLUTCH Sports Group as its new strategic brand advisor. The premier agency, founded by Rich Paul, will guide PrizePicks on talent strategy and brand development to expand its cultural footprint beyond traditional fantasy sports.
A Move Beyond Traditional Fantasy
PrizePicks aims to connect with fans where sports, community, and entertainment meet. The partnership with KLUTCH is a key part of this strategy, designed to build a brand that resonates with a wider audience. KLUTCH will provide guidance on building relationships across the sports and entertainment industries.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide.”
Tapping into KLUTCH’s Star Power
KLUTCH will support PrizePicks through bold new marketing campaigns. The agency will use its expertise in sports, music, and entertainment to bring fresh energy and star power to the brand. This includes using KLUTCH’s data insights to identify new opportunities in fan engagement.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group. “We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike.”
The Influence of KLUTCH
Founded in 2012 by CEO Rich Paul, KLUTCH Sports Group represents some of the world’s biggest athletes. The agency is known for its 360-degree approach, helping clients with partnerships, branding, and media opportunities. In 2019, KLUTCH partnered with major talent agency UTA, expanding its reach into entertainment and business.
This partnership gives PrizePicks access to a powerful network of athletes, artists, and creators. KLUTCH’s reputation for connecting brands with cultural figures is a major asset for PrizePicks as it looks to grow. The agency’s involvement was recognized in 2021 when it was named one of TIME Magazine’s 100 Most Influential Companies.
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