PrizePicks Names Mike Quigley as New Chief Marketing Officer
PrizePicks has appointed Mike Quigley as its new Chief Marketing Officer (CMO). Quigley’s main goal will be to expand PrizePicks’ presence in the DFS market and strengthen engagement with its growing user base.
Major Addition for PrizePicks
With over 30 years of experience in the gaming and digital marketing industries, Quigley has an impressive track record of building brands, driving user acquisition, and launching successful campaigns.
Before joining PrizePicks, he was CMO at Niantic, where he played a key role in the success of Pokémon GO and other augmented reality games.
His background also includes 11 years at Electronic Arts (EA), where he led global marketing initiatives for major gaming franchises. Additionally, his time at Google/YouTube saw him manage campaigns for live-streamed events like Coachella and SXSW.
Boosting PrizePicks’ Player Engagement
Excited about his new role, Quigley praised PrizePicks for its focus on delivering fun and innovative gameplay.
“I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players,” said Quigley.
CEO Mike Ybarra echoed this enthusiasm: “Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands. His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
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