Pollard Banknote Secures iLottery Contract with Kansas Lottery

29.08.2024

Pollard Banknote Limited has announced a new contract with the Kansas Lottery to provide a full turnkey iLottery solution, powered by its Pollard Catalyst™ Gaming Platform, set to launch in early 2025.

Strategic Growth and Technological Advancements

Pollard Banknote has been a significant player in the iLottery space since its inception in the U.S. market. In 2021, the company expanded its technological capabilities by acquiring Next Generation Lotteries (NGL), a pioneer in iLottery in Europe.

The acquisition bolstered Pollard Banknote’s expertise with advanced software design and a strong team of industry professionals.

The result is the Pollard Catalyst™ Gaming Platform, a cloud-native, modular system designed to revolutionize lottery gaming by offering seamless integration and advanced features such as automatic scalability.

Pollard Banknote’s iLottery solutions have a proven track record of success, as demonstrated by the Michigan Lottery’s iLottery program, which became the first in North America to surpass $1 billion in annual sales in 2020.

This success led to the formation of NeoPollard Interactive LLC (NPi), a joint venture that launched some of the most profitable iLottery programs in the U.S., including those in Michigan, Virginia, North Carolina, and New Hampshire.

Comprehensive iLottery Offering for Kansas

In Kansas, Pollard Banknote’s iLottery solution will initially offer popular draw-based games like Powerball® and Mega Millions®, as well as customized eInstant games from Pollard’s Digital Games Studio.

The platform will be equipped with a robust Player Account Management system, responsible gaming features, and geolocation services via Pollard’s proprietary GeoLocs™ technology.

Additionally, the iLottery solution will integrate with the Kansas Lottery’s existing PlayOn® Player Loyalty Program, leveraging an established player base for a strong program launch. Pollard Banknote will also provide extensive business services, including marketing, risk management, and player support.

Pollard Banknote’s marketing efforts will be enhanced by its Marketing Engagement Platform, powered by Bloomreach, a leader in digital experience platforms. This integration enables real-time data analysis and personalized communications across loyalty and iLottery programs, setting Pollard Banknote apart in its marketing capabilities.

Doug Pollard, Co-CEO of Pollard Banknote, expressed optimism about the partnership: “Our decades-long relationship with the Kansas Lottery, combined with our game-changing Pollard Catalyst™ technology and what we believe is the strongest team in the industry, will deliver the best player experience and is a winning combination for the Lottery and its players.”

This new iLottery contract, exercised under the Lottery’s existing Player Loyalty Program agreement, runs through October 31, 2026, marking an exciting new chapter for both Pollard Banknote and the Kansas Lottery.