Play’n GO Expands U.S. Presence with Rush Street Interactive

This strategic move sees Play’n GO’s acclaimed gaming portfolio, including hits like Colt Lightning, Reactoonz, and Invading Vegas, becoming available to New Jersey’s BetRivers players, following successful launches in Michigan and West Virginia.

A Strategic Expansion into New Jersey

The extension into New Jersey marks a notable milestone in Play’n GO’s U.S. expansion strategy, building on the established success of Rush Street Interactive’s BetRivers brand in other states.

This collaboration not only enriches the gaming experience for New Jersey players but also reinforces Play’n GO’s commitment to penetrating every regulated market in the U.S. and beyond.

Play’n GO’s Commitment to Regulated Markets

With licenses now in four U.S. states, Play’n GO is on a steadfast mission to solidify its presence across all regulated territories.

Magnus Natt och Dag, Play’n GO’s Sales Director for North America, expressed excitement about the deepening relationship with BetRivers. “Just one week after our expansion into West Virginia with BetRivers, we are excited to further solidify our relationship by launching the brand in New Jersey. The positive response from BetRivers players to our content gives us confidence to replicate this success in New Jersey. Play’n GO remains committed to achieving success across all regulated markets and we look forward to starting the next phase of our journey with BetRivers”.

Our Comment on the Article

Play’n GO’s strategic expansion into New Jersey with Rush Street Interactive’s BetRivers brand is a testament to the company’s ambitious vision for growth within the regulated U.S. market. This move not only broadens the reach of Play’n GO’s renowned gaming portfolio but also sets a precedent for future expansions.

As Play’n GO continues to navigate the dynamic landscape of the U.S. gaming industry, its commitment to delivering premium entertainment experiences remains unwavering. This partnership is a clear indication of the evolving synergy between leading game developers and operators, driving innovation and enhancing player engagement across the board.