PENN Entertainment to Launch First ESPN BET-Branded Sportsbook at Hollywood Casino at Greektown

A Milestone for PENN and ESPN BET

Jay Snowden, CEO and President of PENN Entertainment, expressed enthusiasm for the rebranding, stating, “We’re thrilled to announce that our market-leading sportsbook Hollywood Casino at Greektown will debut as the first ESPN BET-branded sportsbook in our portfolio.

Together with ESPN, we look forward to expanding the ESPN BET brand with our premium retail sportsbooks and creating unique omni-channel experiences at key PENN properties across the country.”

This move signifies a strategic effort to enhance the customer experience and strengthen the ESPN BET brand’s presence in the sports betting market.

ESPN BET’s Growing Presence

Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, highlighted the importance of this development in the brand’s growth strategy, saying, “Growing the ESPN BET brand is essential in increasing our market share and ultimately reaching a podium position.

Our commitment to that shows in a variety of ways from new markets to our first retail presence, and we cannot wait to open ESPN BET inside Hollywood Casino at Greektown for fans in Michigan ahead of some key sporting events.”

The introduction of ESPN BET at Hollywood Casino at Greektown is just the beginning of an ambitious expansion plan, with PENN Entertainment operating 32 retail sportsbooks across its properties.

Engaging Sports Fans and Bettors

The collaboration between PENN Entertainment and ESPN BET is set to provide sports fans and bettors with an immersive and engaging sports betting experience, backed by the credibility and reach of the ESPN brand. With ESPN regional radio talent hosting events throughout the year at PENN’s retail sportsbooks, this initiative promises to bring a new level of entertainment and engagement to the sports betting community.

The launch of the first ESPN BET-branded sportsbook at Hollywood Casino at Greektown signifies a new era in sports betting, combining PENN Entertainment’s industry expertise with ESPN’s extensive sports broadcasting and entertainment capabilities.

This partnership is poised to create unique and memorable experiences for sports fans and bettors, further solidifying both PENN and ESPN BET’s positions in the competitive sports betting market.