Pariplay® Expands in New Jersey Through Partnership with PlayStar

This collaboration introduces a diverse array of Pariplay’s engaging slots to PlayStar’s platform via the Fusion aggregation platform, aligning perfectly with PlayStar’s vision of revolutionizing online gambling in North America.

Innovative Content Meets Strategic Expansion

Pariplay’s top-performing titles from its in-house studio Wizard Games, including Dragons of the North, Spirit of Mustang, and Wolf Riches, are now accessible to PlayStar players. This expansion also showcases content from rising developers within Pariplay’s Ignite programme and various third-party providers.

Pariplay’s Fusion platform is pivotal in this launch, offering a comprehensive and unified approach to content delivery. The platform boasts over 14,000 games from more than 120 suppliers. It is not just about the quantity of content but also the inclusion of back-office conversion and retention tools that enhance player value and operator ROI.

Voices from Pariplay and PlayStar

Shivan Patel, Vice President of North America at Pariplay, emphasizes the company’s commitment to expanding in North America. “Our partnership with PlayStar in New Jersey is a testament to our dedication to providing top-tier content in the region. PlayStar’s impactful presence since its launch last year makes this a particularly exciting collaboration.”

Dan Alexander, CCO at PlayStar, shares his enthusiasm: “Introducing our players to a wealth of new and engaging content is a thrilling step for us. Our ambitions in North America are high, and we eagerly anticipate the positive reception from our customers to these fresh, entertaining experiences.”

Our Comment on the Article

The strategic alliance between Pariplay and PlayStar signifies a crucial development in the ever-evolving iGaming landscape of North America. This partnership not only broadens the horizons for PlayStar but also reinforces Pariplay’s position as a dynamic content provider in the industry.

The focus on enhancing the user experience through personalized and engaging content will likely set new standards in online gaming, benefiting both players and operators alike. As the iGaming market continues to expand, such collaborations are essential for fostering innovation and sustaining growth within the sector.