OpticOdds Partners with Pragmatic Play to Expand US Player Prop Markets
Pragmatic Play, a major content provider with a Sportsbook vertical, has announced a new integration partnership with OpticOdds, a specialist in real-time sports betting data feeds. The collaboration aims to significantly expand and enhance the offering of U.S. player prop markets available to Pragmatic Play’s operator partners. The partnership focuses on delivering deep coverage with enhanced speed and pricing accuracy.
Low-Latency Data Powers Prop Bet Expansion
Under the agreement, OpticOdds’ ultra-low-latency odds feed will be integrated directly into the Pragmatic Play Sportsbook platform. This technical integration will allow operators using the platform to offer a much broader selection of player-focused betting markets across major U.S. sports, including the NBA, NFL, and MLB.
Gareth Crook, SVP of Sports at Pragmatic Play, emphasized the strategic importance of the deal. “This latest partnership with OpticOdds expands the wide range of data feed options available to our operators,” Crook said. He noted the agreement places a “particular emphasis on strengthening our U.S. sports coverage through the addition of comprehensive player prop markets.”
Precision and Depth for Engaging Wagers
OpticOdds is tasked with providing fast, reliable data feeds that offer enhanced market depth and real-time pricing for every wager. This level of precision is critical for maintaining integrity in the high-volume player prop category.
Ryan Weinstock, Chief Commercial Officer at OpticOdds, underscored the value proposition. “Our mission at OpticOdds is to equip operators with fast, reliable data for every market,” Weinstock stated.
He added that the depth and accuracy of the pricing will help Pragmatic Play’s platform “serve bettors with engaging player-focused wagers, without sacrificing integrity or precision.”
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