OddsMatrix Partners with nVenue to Enhance Sportsbook with U.S. Micro-Markets

Expanding the Playbook

Under the agreement, OddsMatrix will integrate nVenue’s cutting-edge micro-markets, giving its clients access to high-demand U.S. sports like American football, basketball, baseball, ice hockey, and motorsport.

Micro-betting, fast-paced, low-stake wagers on specific game moments, has surged in popularity stateside, driving in-play betting and appealing to a new wave of bettors craving instant action.

In return, nVenue will weave OddsMatrix’s Fast Markets into its data aggregation platform, with a sharp focus on soccer. Launched for the 2023-24 season, Fast Markets deliver real-time betting options tied to individual game events, offering operators a fresh revenue stream across top soccer leagues. NVenue plans to distribute these to its established network of major operators and suppliers, both in the U.S. and globally.

Leadership Weighs In

Tor Skeie, CEO of OddsMatrix, highlighted the synergy. “Micro betting is one of the fastest growing betting formats in North America,” he said, “so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue.” He added, “Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”

Kelly Pracht, nVenue’s CEO and Co-Founder, echoed the optimism. “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology,” she said. “EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”

Micro-betting’s rise reflects a shift toward high-frequency wagering that keeps players hooked, especially in the U.S., where it’s a linchpin for operator growth. By pairing nVenue’s micro-market expertise with OddsMatrix’s Fast Markets, the partnership bridges American sports and global soccer, offering a dual-edged boost.

Operators gain diverse, real-time options, think next-play bets in the NFL or goal-scorer odds in the Premier League, while tapping a younger, engagement-driven audience.