nVenue Expands Live Betting Coverage to Global Soccer and 2026 World Cup

Year-Round International Sports Coverage

The expansion transforms nVenue from a primarily U.S.-focused provider into a global betting content supplier. The company will maintain its existing coverage of NBA, MLB, NASCAR, and NFL while adding soccer leagues from Europe, South America, and North America.

This strategic move addresses a key challenge for betting operators: maintaining consistent content flow throughout the calendar year. While U.S. sports have off-seasons, global soccer runs nearly year-round across different leagues and competitions. The addition creates a more stable revenue stream for both nVenue and its operator partners.

“We are thrilled to expand our sports offerings and provide our commercial partners with a wider range of live betting options,” said Jeremy Jones, CRO of nVenue. “Our goal is to continue working closely with them to develop sports betting content that drives more revenue and higher margins.”

AI-Powered Micro Betting Goes Global

nVenue built its reputation using proprietary machine learning and artificial intelligence to generate precise probabilities for live betting markets. The technology creates thousands of micro-betting opportunities during games, allowing bettors to wager on specific moments and outcomes beyond traditional match results.

The company’s platform has already proven successful in U.S. sports, where it powers live betting content for major broadcasters. nVenue’s technology appears on Apple TV, NBC Sports, and the NBA League Pass app, integrating predictive content directly into viewing experiences.

Applying this same technology to soccer opens new possibilities. The continuous flow of soccer action suits micro betting particularly well, with opportunities for corner kicks, throw-ins, yellow cards, and countless other in-game events. Each match can generate hundreds of individual betting moments.

Timing Targets World Cup Opportunity

The push into soccer comes as the betting industry prepares for the 2026 FIFA World Cup in North America. With matches in the United States, Canada, and Mexico, the tournament represents a massive opportunity for sports betting operators in newly regulated markets.

Building comprehensive soccer coverage now allows nVenue to refine its models and establish partnerships before the World Cup arrives. The tournament’s location in North American time zones also benefits U.S.-based operators who previously struggled with overnight matches from European competitions.

The expansion positions nVenue to capture both sides of the market: international operators seeking enhanced U.S. sports coverage and American operators wanting credible soccer content. This dual appeal strengthens the company’s competitive position against data providers focused on single regions.

Backed by Industry Leaders

nVenue’s expansion comes with strong industry backing. The company operates as a portfolio company of Comcast SportsTech and participates in the NBA Launchpad program. These relationships provide both funding and strategic partnerships with major sports properties.

Founded in Dallas in 2018, nVenue has focused on building advanced live data solutions rather than operating its own sportsbook. This B2B approach allows the company to work with multiple operators and platforms without competing directly in the consumer market.

The soccer expansion represents the company’s most ambitious growth move since launching. Success could establish nVenue as a truly global provider capable of competing with established European data companies that have traditionally dominated soccer betting content.