NFL Insider Jordan Schultz Pivots to YouTube, Partners with Fanatics for New Slate of Shows

A New Content Hub for Football Fans

The centerpiece of the new initiative is the “Jordan Schultz” YouTube channel, which will host a multi-show lineup timed to the start of the 2025 football season. The programming is designed to offer fans a deeper, behind-the-scenes look at the league.

The content slate includes:

• “Why is Draymond Green Talking About Football? with Jordan Schultz”: Now entering its second season, this weekly video podcast will feature Schultz and NBA star Draymond Green breaking down NFL news, interviewing guests, and making their weekend picks.
• “The Schultz Report”: A new, weekly hour-long show that will feature deep-dive interviews with top names in football, including players like Daniel Jones and Tee Higgins, and coaches like Dan Campbell. A second, shorter edition of the show will air on Saturdays to provide fans with last-minute insights ahead of Sunday’s games.

A Strategic Move to a Creator-Led Model

The move to YouTube is a deliberate one for Schultz, who aims to leverage the platform to create more in-depth and authentic content.

“The move from broadcast to YouTube gives me the opportunity to build something truly different and to dive deeper into the stories of the people on the field and sidelines,” Schultz said in a statement. “My goal is to bring fans closer to the game, bridging the gap between the locker room and their living room.”

The Fanatics Partnership: Content Meets Commerce

For Fanatics Sportsbook, the partnership is a strategic content play. It provides a natural and authentic way to integrate its betting platform with a credible and established NFL voice. As part of the collaboration, the weekly picks made by Schultz and Green on their podcast will be featured and available for users on the Fanatics Sportsbook app.

“We are excited to partner with Jordan Schultz as he expands his media properties,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming. “Jordan is a fountain of NFL knowledge and audiences will now have more ways to engage with him to hear him break down the news of the day, including his weekly picks on Fanatics Sportsbook.”

The podcast with Green, produced by OBB Sound, will kick off its second season on September 4. Green expressed his enthusiasm for the project, stating, “Football season is the best time of the year, and I can’t wait to lock in with Jordan to talk X’s and O’s, and most importantly, have fun with some special guests all season long.”

“The Schultz Report” is being produced by Team Whistle, a DAZN Company. The new venture positions Schultz not just as a reporter, but as a media entrepreneur, building a brand at the intersection of sports analysis, storytelling, and the burgeoning sports betting industry.